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The natural tendency for many leaders when facing a communication issue is to skip critical planning steps and jump right into tactics. Unfortunately, by not being strategic, leaders can miss opportunities to more effectively engage employees or others – or worse, actually produce unintended negative consequences.
In this episode, Jesse shares a five-step process for creating an effective communication strategy:
- Mission/Measurement (outcomes)
- Members (audience/stakeholder)
- Messages
- Media
- Manager/Champion support
Resources Mentioned in This Episode
- Discussion of Communication Analysis Phase vs. Communication Planning Phase is described excellently in chapter 6 of The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively by Helio Fred Garcia
- Video: How to Use a Stakeholder Analysis to Identify Audience Members
- RACI Matrix: Useful for determining whether each stakeholder is Responsible, Accountable, Consulted, or Informed. See the explanation on Wikipedia
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