How to Use Podcasts to Engage People. Pocast Logo® by Apple, Inc.


In this episode, Jesse gets tactical and explores a specific method of engaging with external audiences such as customers, as well as with internal audiences such as employees. His special guests for this episode are two pioneers of podcasting:

  • Cliff Ravenscraft: Cliff has been podcasting since 2005, and as the Podcast Answer Man he has been consulting and teaching others to podcast since 2007.
  • Jonathan Mast: Jonathan hosted what was arguably the first completely internal podcast from 2005-2008, a weekly employee podcast for Sedgwick Claims Management Services. Today he provides social media services at the global consulting firm Black & Veatch.

Joined by Cliff and Jonathan, Jesse addresses these questions:

  • What is a podcast?
  • How can a podcast be used to reach a wide audience?
  • How can a podcast be more effective in engaging people than other forms of media?
  • How can a podcast be used ‘internally’ within an organization or business?

Resources Mentioned in This Episode

Interview from 2005 of Jonathon Mast, including short clips from what was arguably the first completely internal podcast.

Free Learn How to Podcast tutorial provided by Cliff Ravenscraft, the Podcast Answer Man.

Follow Cliff on Twitter at @GSPN

Follow Jonathan on Twitter at @JonathanDMast

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