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In the second part of Jesse’s two-part special on True Fans, he explores methods of HOW to build True Fans.
Although this may sound like only a marketing topic, it’s truly about leaders – doing what’s right both for your team and for your career. First, if you lead a team at work, you need to build True Fans for the team and teach your colleagues to do so as well. But also, as a professional and as a leader, you need to develop your own True Fans for the sake your long-term career. Your security is based on your own assets. If you have sufficient True Fans of your personal leadership, whether inside and/or outside your current company, you can write your own job ticket and go in just about any direction you choose.
In this episode, we discuss:
- Why your business should NOT need advertising
- 3 keys to building True Fans
- What Apple, Amazon, and a small business called Mr. Freeze have in common
- What you can learn from the #1 company in the #2 business
Resources Mentioned in This Episode
Original post by Wired Magazine’s Senior Editor Kevin Kelly
Podcast: True Fans Part 1
Video: Traditional economy vs. the New Economy
Blog: True Fan + Engaged Employee = Super Fan
Tribes by Seth Godin
Platform by Michael Hyatt
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