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Despite the hype, several experts insist that gamification — using game inspired-tactics to engage people — can be a powerful strategy for behavioral change and worker productivity.
Elise Olding, a Research Director at the tech research firm Gartner, has predicted that by 2015, 40% of Global 1000 organizations will use gamification as the primary mechanism to transform business operations. Her areas of focus include organizational change, communications strategies, and emerging trends in employee engagement from a hands-on practitioner view. Elise provides research on a worldwide basis, advising clients on best practices to achieve sustainable change and business transformation.
In episode 14 of the Gamer Changer podcast series, we discussed 4 tips from Elise’s research for applying gamification within the enterprise. In this episode of Engaging Leader, Jesse and Elise discuss:
- What neuroscience shows about the reasons gamification is a powerful engagement strategy
- Why leaders may need to gamify their employees’ work, even though it seems like it should be intrinsically interesting
- How gamification can help keep people engaged over time, when they otherwise might get burned out on repetitive tasks
- How gamification can help employees maintain line of sight between their specific work and the overall purpose and goals of the organization.
Resources Mentioned in This Episode
- TED Talk by Tom Chatfield: 7 ways games reward the brain
- Book by Dr. David Rock, co-founder of the NeuroLeadership Institute: Your Brain at Work: Strategies for Overcoming Distraction, Regaining Focus, and Working Smarter All Day Long
- Game Changer podcast episode 14: The Quest for Employee Engagement
Elise’s Research Reports:
- Gamification: The Serious Side of Games Can Make Work More Interesting
- Best Practices for Harnessing Gamification’s Potential in the Workplace
Connect with Elise:
- LinkedIN: www.linkedin.com/in/eliseolding
- Twitter: @EliseOlding
To stay up on the latest news and trends in employee gamification, join the Game Changer group on LinkedIn.
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