Conquer the Entreprenuer's KyrptoniteToday’s leaders — whether in business or nonprofit — are expected to be entrepreneurial. The kryptonite that threatens to kill the dreams of every entrepreneur is strategic planning. Many people have no plan and try shooting from the hip, so effort and resources are wasted or unfocused. Others get bogged down in an overly-detailed planning process, and the plan never gets executed. The antidote for this kryptonite is simple strategic planning. Rather than the traditional approach of a business plan or a detailed GANTT chart, James Woosley provides a streamlined approach that is more practical and action-oriented.

The Simple Strategic Plan (SSP) is a step-by-step process for taking an idea and putting it into action, for both profit and purpose. The main steps are:

  • Initial SWOT (Strengths, Weaknesses, Opportunities, Threats)
  • Mission Statement
  • Core Values
  • Vision Narrative
  • Business Objectives
  • SWOT Analysis
  • Key Strategies
  • Major Immediate Goals
  • Action Steps

This could have been a very dry book, but Woosley keeps it fun with plenty of real-life illustrations and just the right amount of cape-and-tights stories.

Although it is targeted especially for a business start up, this book will be helpful for those in organizations of any size who need to be more entrepreneurial. Conquer your kryptonite and be a superhero!

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