Many people in the business world believe that working hard will be enough to move their career forward. But whether you’re trying to advance inside a large organization, or you’re an entrepreneur hoping to make a difference in your community or the global economy, you need to become recognized as an authority in your field.
Making that happen is not a matter of self-promotion, but being generous with your unique perspective and knowledge, in a way that inspires others to listen and even take action. As a result you have a bigger opportunity to change the world for the better while also giving you the ultimate job insurance. But becoming a “thought leader” seems like a mysterious process.
Jesse talks to author Dorie Clark about how to identify the ideas that set you apart and promote them successfully. “To succeed in today’s economy, you don’t have to be a worldwide superstar,” says Dorie. “But you do have to be deliberate about identifying the place where you want to make a contribution and start to show your ideas. The competition is fierce, but if you even begin to develop thought leadership, you’ll dramatically outpace competitors, most of whom never even try.”
Dorie Clark is the author of Reinventing You as well as her newest book, Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, which was selected as the #1 Leadership Book of 2015 by Inc Magazine columnist Geoffrey James. A former presidential campaign spokeswoman, she teaches at Duke University’s Fuqua School of Business, and is a consultant and speaker for clients such as Google, Morgan Stanley, and the World Bank.
Featuring vivid examples and drawing on interviews with Seth Godin, Robert Cialdini, and other thought leaders, Stand Out teaches readers how to develop a big idea, leverage existing affiliations, and build a community of followers. Dorie offers not mere self-promotion, but an opportunity to change the world for the better while giving you the ultimate job insurance.
Resources Mentioned in This Episode
- Website: www.dorieclark.com
- Books: Stand Out and Reinventing You
- Free workbook: Stand Out Self-Assessment Workbook
- TEDx talk: Finding Your Breakthrough Idea
- Twitter: www.twitter.com/dorieclark
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