part-4-cover-frameIn 1982, Ari Weinzweig, along with his partner Paul Saginaw, founded Zingerman’s Delicatessen with a $20,000 bank loan. They opened the doors with two employees and a small selection of specialty foods and exceptional sandwiches. Today, Zingerman’s Delicatessen is a nationally renowned food icon, and the Zingerman’s Community of Businesses has grown to 10 businesses with over 750 employees and over $55 million in annual revenue. No two businesses in the Zingerman’s Community of Businesses are alike, but they all share the same vision and guiding principles and deliver “The Zingerman’s Experience” with passion and commitment.

Besides being the Co-Founding Partner and actively engaged in some aspect of the day-to-day operations and governance of nearly every business in the Zingerman’s Community, Ari is also a prolific writer. His most recent book is The Power of Beliefs in Business, part 4 in the Zingerman’s Guide to Good Leading Series, which draws on insights from history, psychology, and, of course, nearly 25 years of running Ann Arbor’s most famous food business. In The Power of Beliefs in Business, Ari makes the case that beliefs have a far larger impact on organizations and individuals than might be thought at first. He looks at the beliefs that have driven Zingerman’s and also maps out a way to identify and, if desired, change beliefs, particularly those that prevent an organization from becoming a great one.

Ari regularly travels across the country (and world) on behalf of ZingTrain, a organization offering public and private seminars on topics ranging from customer service and leadership to marketing and HR.

In this episode, Ari and Jesse discuss how to identify the beliefs that are currently driving you and/or your team (whether good or bad) — and how to implement beliefs that drive the results you want.

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