In the next two decades, nearly 50% of white-collar jobs are at risk, either to automation or artificial intelligence (AI), according to analysis by Oxford University. Every leader and every worker need to ask:

What will be left for people to do that machines can’t do better or cheaper?

If you don’t figure this out, you (and maybe your entire organization) will probably be unemployed or underemployed. Survival requires focusing on the human attributes that will likely remain beyond the realm of this “tech tide.”

The latest book by Tom Peters, The Excellence Dividend, provides simple, actionable guidelines for success that any business leader can immediately implement — and a road map for your organization and for you as an individual to thrive amid the tech tsunami.

And the really good news is that the “dividend” of doing so is not only survival, but also fun and meaning in your work and leadership.

Tom shows that an unabashed commitment to excellence is the best defense — and offense — in the face of overwhelming change. Nothing beats a high-quality product or service, designed and delivered by people who are as dedicated to one another as they are to their shared goal.

Tom Peters is co-author of In Search of Excellence — the book that changed the way the world does business, and often tagged as the best business book ever. He wrote 17 more books over the next 35 years, and his newest book is The Excellence Dividend.

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