Catherine Smith



Catherine Smith is a life-long Michigan resident who is committed to harmonizing mind, body, and spirit and has a passion for strategic workforce communications. When she’s not holding a plank or striking a warrior pose, she focuses on helping clients achieve their goals by engaging, educating, and motivating their employees.

With over 25 years of experience, Catherine has a well-rounded set of skills and insights that combine innovative marketing principles with internal communications practices. She started her consulting career at Willis Towers Watson, where she served as a practice leader in the Michigan market. In 2002 she founded Requisite Communications, an independent consulting business and certified National Women’s Business Enterprise. She is a co-founder of Workforce Communication, where she’s a strategic client advisor and team role model for client relationship management.

Catherine’s expertise enables her to build an extensive understanding of an organization’s strategies, culture, and workforce so she can help leaders develop credibility and trust, implement change, achieve buy-in, and engage employees at all levels. Her relationships with clients run deep, and her work with them often spans a decade or more communicating about total rewards, health care and retirement benefits, wellness programs, recruiting and onboarding, as well as performance management and pay.

While she’s worked with numerous mid- to large-sized organizations in a variety of industries, for-profit and non-profit, Catherine has particularly broad experience with health care systems. She knows the business initiatives as well as the HR and communication challenges in those environments.

Catherine has served on the Board of Directors for the Michigan Ontario Compensation Association (MOCA) as co-Vice President of Communications for four years. She has presented at local and regional events and has been published. She has received various awards, such as from the International Association for Business Communicators (IABC).

Catherine graduated with highest honors, earning a bachelor’s degree in merchandising management/marketing from Michigan State University.