Deborah Weisman Sandlow
Debbie is an identical twin and the mother of twins. She uses her twin power to manage her family’s activities, contribute to her community, and develop effective and creative communication strategies. When not on the search for the perfect taco, her goals are to engage, inform, and educate her clients’ employees.
With over 25 years of healthcare and retirement benefits communication experience, Debbie collaborates with clients to create customized approaches that meet their audiences’ needs.
Debbie addresses a wide-range of human resources issues including benefits enrollments (too many to count!), high deductible health plans, wellness programs, retirement program engagement, and company intranets. She helps clients launch new internal brands, including the development of effective images and messages, integrated media strategies, and implementation plans to targeted audiences.
Strategizing about communication delivery allows Debbie to recommend the right balance of print, video, web, radio, and mobile. Sometimes it’s creative video scripts, engaging websites, or clear summary plan descriptions. Other times it’s interactive online newsletters, savvy promotional print campaigns, or simple executive letters. The goal is always the same: Engage the reader.
She works with organizations of all sizes — large international companies, non-profits, and small businesses — in a variety of industries, including pharmaceuticals, manufacturing, financial and retail.
Debbie earned a bachelor’s degree from the University of Michigan. She also completed course work through the University of Chicago Editing Program. She has held board positions for several charities and is an active member of her community garden, coordinating fresh produce delivery to the local food bank.