Keep It Short, Sweet … Especially Relevant!

If you are a leader, there’s an expectation that you keep your team informed and up to date.

However, some leaders make the mistake of sending long emails or rambling at a meeting. People tune out quickly…even when they know it’s important. Experts say most people only read 20%-28% of the words on a page, and they remember just 10% of what they hear.

To beat those stats, keep your message short and to the point. Say what’s important. Include who, what, why, where, when, and how. Then, offer to answer questions.

Use short, everyday words rather than a vocabulary aimed to impress. Your audience will more likely listen and get the message.

A perfect example of this and other suggestions of how to craft your message are found in this Harvard Business Review article. A 10-minute read!