Imagine that you’re trying to convince a skeptical audience to see your point of view. It’s an uphill battle. Not only are you trying to sell the benefits of your side of the argument, you’re also working to get through their pre-existing prejudice. It’s a lot easier if you can help your audience to come up with the solution on their own. Sometimes your audience will come up with an even better idea than you originally started with. A great approach is this two-part formula.