Sharon Baseman

Creative Services, Graphic Design and Quality


Sharon Baseman cares deeply about the world around her — the collaborative strength of her community, the beauty of her garden, as well as the clarity and quality of her clients’ communications. In her work, she leverages a unique combination of both graphic design and proofreading skills that help her polish most any workforce message.

In the past 25 years, Sharon has worked in professional services and focused on HR communications at Willis Towers Watson, her own firm, and now at Workforce Communication. As a result, she knows the language and level of detail required to help employees understand wellness, health care benefits, retirement, compensation, performance, engagement, and more.

Sharon is a creative who truly blends content and design. She ensures that editorial standards are consistently followed and create clear messages. She combines specific brand fundamentals with clean organization, engaging colors, and purposeful visuals. She’s committed to meeting the needs of any reader in a variety of environments such as health care, manufacturing, entertainment, and financial services.

As a result of her attention to detail, she has contributed to large, complex projects with multiple audiences and variations. She’s developed long-term relationships with clients that have spanned decades, because they can’t imagine completing a project without her.

Sharon holds a bachelor’s degree in design from the University of Michigan and has received several awards for her work from the International Association of Business Communicators (IABC).