How Gamification Changes the Engagement Game

How Gamification Changes the Engagement Game

Recently I was asked how gamification fits with other engagement strategies, or whether it replaces them altogether. The answer reveals a major reason why gamification is a game changer. I define gamification as game-inspired tactics to engage people. Traditionally,...
The 5M Framework for Communication Strategy

The 5M Framework for Communication Strategy

“We need a strategy to communicate this,” Bill told me. “We should probably send out a letter to all employees, or maybe a brochure.” Bill was handling his communication situation the way many business leaders do … skipping critical planning steps that put the real...