This episode is the second in a two-part series about leading a health behavioral change. Episode 13 focused on leading a fairly straightforward change, such as influencing employees to get a biometric health screening or to take a financial wellness assessment. Episode 14 addresses leading a more complex change effort, such as influencing employees to take the recommended actions that will improve their physical or financial health.

Our behavioral engagement model is based on the research and theories discussed in the book Influencer: The New Science of Leading Change, written by social scientist David Maxfield and his coauthors.

Behavioral Engagement Model

The model recognizes two domains that drive behavior: motivation and ability. Other well-known models for behavioral change, such as the Fogg Behavior Model, also recognize these key elements.

These domains are divided into personal, social, and structural sources – reflecting psychology, social psychology, and organization theory, respectively. As a result of the two domains and three spheres, the model comprises six drivers of behavioral engagement.

If the behavior you’re trying to change is supported by only one source of influence, changing that one might be sufficient to improve results. However, when you’re facing longstanding, highly resistant habits, you’re typically up against many – if not all six – sources of influence. So think about it: if six sources are driving a bad habit and you address only one, what do you predict will happen? If you answer, “Nothing,” you’re right.

~ From Influencer.

In this episode, we explain the Behavorial Engagement model, share examples, and discuss how the model can be used to develop an engagement strategy as well as evaluate an existing strategy to identify gaps.

Joining Jesse on the show once again is Terry Sherwood, his colleague from Aspendale Communications. Terry has over 25 years of experience helping companies communicate effectively with their employees. Her diverse background in human resources, corporate communications, and marketing provides a blend of creativity and practicality that delivers results. Terry has held senior consulting positions with several large consulting firms, including PriceWaterhouseCoopers and Towers Watson.

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