At most organizations, a workforce health strategy includes communication and education to motivate and equip employees and their families to reduce health risks, improve well-being, and prevent the development of serious (and expensive) health problems.
But according to research scientist Tom Rath, the typical health messages aren’t very effective in motivating people on an ongoing basis to make healthier decisions – not even people who already face life-threatening conditions.
Tom is a senior scientist and advisor to The Gallup Organization, where he helps people and organizations reach their potential. Tom was featured in our Workforce Health Engagement episode 2, “Wellness Communication & Education: Which Info & Messages Truly Help?” His previous bestsellers include Wellbeing: The Five Essential Elements and EAT MOVE SLEEP: Why Small Choices Make a Big Difference. His newest book is Are You Fully Charged? 3 Keys to Energizing Your Work and Life.
Jesse and Tom discuss why the typical wellness messages aren’t very effective, and share examples of messages that are more effective.
Resources Mentioned in This Episode
- Book: Are You Fully Charged? 3 Keys to Energizing Your Work and Life
- Tips from the book: EL112: Are You Fully Charged? 3 Keys to Energizing Your Work and Life
- Updated edition of Tom’s previous book: Eat Move Sleep: How Small Choices Lead to Big Changes
- Documentary movie: Fully Charged – features interviews with leading experts, as well as real-life examples, to reveal sme of the most practical ways we can all energize our work and life
- Mobile app: Welbe – tracks how you eat, move, and sleep, connecting with wearable devices (Fitbit, Jawbone, etc.) and with friends across platforms (iOS, Android, etc.)
- Website: tomrath.org
- Twitter: @TomCRath
- Previous interview: WHE022 – Wellness Communication & Education: Which Info & Messages Truly Help?
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