Showcase

Case Studies

See samples of some of our projects. Click each image for more.

WellSpan | change-management communications, total-rewards branding, and new-hire onboarding

Provided strategic communication consulting following merger of four entities
Supported the seamless integration of benefits, timekeeping/payroll platform, and pay practices
Established a branding and framework to increase employee awareness and appreciation of the complete mix of pay and benefits
Implemented the strategy and new branding through a variety of communication channels, including leader toolkits, townhalls, electronic video postcards, quick reference guides, job aides, personalized statements, total rewards guide, new hire orientation, and more.

DTE Energy | coronavirus support

Developed onsite yard signs, posters and electronic appreciation emails to thank essential employees during coronavirus stay-at-home order
Created strong, clear designs to convey simple, powerful messages using DTE internal brand
Delivered urgent and calm counsel, graphic design and coordination of production and distribution to hundreds of locations within days

Rush University System for Health | wellness promotion

Developed strategy and executed comprehensive, multi-channel internal promotion of physical wellness initiative called Choose Health
Engaged employee storytelling to expand wellness messaging beyond screenings, activities and incentives
Achieved above-benchmark results for multiple years:
- Sustained 3-year participation rate of 60% or more
- Improved aggregate employee health score by 200% or more
- Measured 80+% achievement of personal health goal

University of Virginia Health System | culture change

Provided strategic communication consulting and implementation support to define and articulate new values and behaviors
Developed a branded campaign to promote the new values, including communications, live events, and storytelling featuring employees, physicians, and patients conveying firsthand experience and personal ownership
Integrated desired behaviors into various programs, including performance management, rewards, and recognition
Improved participation and employee engagement, as measured by the next engagement survey

Harley-Davidson | talent management transformation

Facilitated expansion of global talent transformation
Integrated messaging for leadership, performance, development, and engagement
Developed talent graphic identity to reflect strong brand and culture
Implemented new talent tools, including Gallup StrengthsFinder and Q12, Cornerstone’s portal, and expected behaviors

SSM Health | compensation redesign

Introduced consolidated pay practices, to ensure consistent and competitive pay following growth and acquisitions
Developed messaging and training tools to prepare leaders
Created highlights at-a-glance, quick-reference guides, and other communications to help employees understand the big picture, required actions, and personal impact

MTD | benefits enrollment

Achieved highly favorable appreciation of total rewards program
Achieved 62% enrollment in consumer-driven health plan.
Converted over 80% to mobile/web enrollment in first year
Engaged more employees with multi-generational approach

DTE Energy | well-being engagement

Provided strategic communication consulting and implementation to engage employees in a culture of health and well-being
Branded offerings and promoted programs to drive participation and support behavior change
Produced a wide range of digital and print communications, including social media as well as a quarterly magazine that is consistently rated as a top communication vehicle by employees

Kraft | HDHP/HSA and wellness participation

Overcame significant employee resistance to single-option HDHP
97.5% participated in biometric screening
82% contributed to HSA (up 10% from previous year)
53% used decision-making website (Castlight)
64% engaged in walking program (Sonic Boom)

Featured Videos

Based on client needs, our team produces custom and customizable videos in a variety of styles and formats – and we’re always happy to apply new ideas and styles to fully engage employees. Click each image to watch. For more examples of our video styles and capabilities, check out our Video Portfolio.