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Case Studies

See samples of some of our projects. Click each image for more.

WellSpan | Change-Management Communications, Total-Rewards Branding, and New-Hire Onboarding


WellSpan | Change-Management Communications, Total-Rewards Branding, and New-Hire Onboarding


WellSpan | change-management communications, total-rewards branding, and new-hire onboarding

  • Provided strategic communication consulting following merger of four entities
  • Supported the seamless integration of benefits, timekeeping/payroll platform, and pay practices
  • Established a branding and framework to increase employee awareness and appreciation of the complete mix of pay and benefits
  • Implemented the strategy and new branding through a variety of communication channels, including leader toolkits, townhalls, electronic video postcards, quick reference guides, job aides, personalized statements, total rewards guide, new hire orientation, and more.

DTE Energy | Coronavirus Support

DTE Energy | coronavirus support

  • Developed onsite yard signs, posters and electronic appreciation emails to thank essential employees during coronavirus stay-at-home order
  • Created strong, clear designs to convey simple, powerful messages using DTE internal brand
  • Delivered urgent and calm counsel, graphic design and coordination of production and distribution to hundreds of locations within days

Rush University System for Health | Wellness Promotion

Sample Video [click below to watch]

Rush University System for Health | wellness promotion

  • Developed strategy and executed comprehensive, multi-channel internal promotion of physical wellness initiative called Choose Health
  • Engaged employee storytelling to expand wellness messaging beyond screenings, activities and incentives
  • Achieved above-benchmark results for multiple years:
    • Sustained 3-year participation rate of 60% or more
    • Improved aggregate employee health score by 200% or more
    • Measured 80+% achievement of personal health goal

University of Virginia Health System | culture change

University of Virginia Health System | culture change

  • Provided strategic communication consulting and implementation support to define and articulate new values and behaviors
  • Developed a branded campaign to promote the new values, including communications, live events, and storytelling featuring employees, physicians, and patients conveying firsthand experience and personal ownership
  • Integrated desired behaviors into various programs, including performance management, rewards, and recognition
  • Improved participation and employee engagement, as measured by the next engagement survey
Harley-Davidson Talent Management
Sample Video [click below to watch]

Harley-Davidson | talent management transformation

  • Facilitated expansion of global talent transformation
  • Integrated messaging for leadership, performance, development, and engagement
  • Developed talent graphic identity to reflect strong brand and culture
  • Implemented new talent tools, including Gallup StrengthsFinder and Q12, Cornerstone’s portal, and expected behaviors

SSM Health Compensation Redesign

SSM Health | compensation redesign

  • Introduced consolidated pay practices, to ensure consistent and competitive pay following growth and acquisitions
  • Developed messaging and training tools to prepare leaders
  • Created highlights at-a-glance, quick-reference guides, and other communications to help employees understand the big picture, required actions, and personal impact
MTD Benefits Enrollment
Sample Video [click below to watch]

MTD | benefits enrollment

  • Achieved highly favorable appreciation of total rewards program
  • Achieved 62% enrollment in consumer-driven health plan.
  • Converted over 80% to mobile/web enrollment in first year
  • Engaged more employees with multi-generational approach

DTE Energy Well-being Enagagement

DTE Energy | well-being engagement

  • Provided strategic communication consulting and implementation to engage employees in a culture of health and well-being
  • Branded offerings and promoted programs to drive participation and support behavior change
  • Produced a wide range of digital and print communications, including social media as well as a quarterly magazine that is consistently rated as a top communication vehicle by employees
Kraft HDHP/HSA and Wellness Participation
Sample Video [click below to watch]

Kraft | HDHP/HSA and wellness participation

  • Overcame significant employee resistance to single-option HDHP
  • 97.5% participated in biometric screening
  • 82% contributed to HSA (up 10% from previous year)
  • 53% used decision-making website (Castlight)
  • 64% engaged in walking program (Sonic Boom)

Featured Videos

Based on client needs, our team produces custom and customizable videos in a variety of styles and formats – and we’re always happy to apply new ideas and styles to fully engage employees. Click each image to watch. For more examples of our video styles and capabilities, check out our Video Portfolio.

Our Clients

Some of the many great organizations we have been honored to serve:

WellSpan Health

Work with us

We can help you engage your workforce with wildly successful communication.

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